[Placeholder] Reducing checkout drop-off for [Product Name]
[One or two sentences summarizing the problem and the outcome of your proposed fix — this is the "elevator pitch" a hiring manager reads before deciding whether to keep going.]
[Placeholder] What's broken
[Describe the problem in concrete terms: what friction users hit, how you know (data, reviews, your own experience), and why it matters to the business — e.g. "X% of users abandon at step 3 of checkout, above the industry benchmark of Y%."]
What I had to work within
- [Placeholder — e.g. can't touch the payment provider integration]
- [Placeholder — e.g. must work within existing design system]
- [Placeholder — e.g. mobile-first, must not regress page load time]
How I got from problem to solution
Discover
[Placeholder — what you researched: reviews, funnel data, competitor flows, user interviews.]
Define
[Placeholder — the specific hypothesis you landed on and why.]
Design
[Placeholder — options you considered, tradeoffs, what you chose and why.]
Validate
[Placeholder — how you'd test this: A/B test design, success metric, sample size.]
The fix
[Describe your proposed solution in plain language before showing the prototype below.]
[Placeholder] Current checkout — 4 steps, guest checkout buried, no progress indicator.
[Placeholder] Proposed checkout — guest checkout default, steps collapsed to 2, visible progress bar.
What success looks like
[Placeholder — even without real data, state your hypothesis quantitatively: "I'd expect a X–Y% reduction in step-3 abandonment based on [benchmark/reasoning]," and name the metric you'd track to confirm it.]
What I'd do differently
[Placeholder — a genuine reflection. This is the section that separates a portfolio piece from a sales pitch: show you can critique your own work.]